Project execution phase:
- Selecting appropriate methods of information gathering, data collection and material resourcing.
- The distinct phases which support a coherent and logical argument.
- Use of secondary research to inform a primary empirical study.
- Qualitative and quantitative research methods.
Field work:
- Selecting a sample of the consumer market, businesses or individuals (those who meet certain characteristics relevant to the research theme) is used to gather data (qualitative or quantitative).
- Sampling approaches and techniques, including probability and non-probability sampling.
Ethics, reliability and validity:
- All research should be conducted ethically − how is this achieved and reported?
- Research should also be reliable (similar results achieved from a similar sample) and valid (the research should measure what it aimed to measure).
Analysing information and data:
- Using data collection tools such as interviews and questionnaires.
- Using analytical techniques such as trend analysis, coding or typologies.
LO2 Conduct small-scale research, information gathering and data collection to generate knowledge to support the project
- P4 Carry out small-scale research applying primary and secondary methods appropriate for meeting project aims and objectives.
- M2 Evaluate the accuracy and reliability of primary and secondary methods applied.
LO1 and LO2
- D1 Critically evaluate the project management process and methods applied for gathering information and data collection
